2 things you need to do for an easy sale and repeat referral business

An easy sale with high gross profit boils down to just two simple things:



  1. Build Report
  2. Build Value


Build Report


Most people buy from people they like and the reason they give for not buying is often that they did not like the salesperson or the management.

So, use the greeting in Baker's Dozen for Relationship Selling for the best success, and then start to build report.

PEOPLE BUY FROM PEOPLE THEY LIKE

Build Value


If the customer dose not see the value, why would they want the product. You must build the value higher than the price before you can ask the customer to pay the asking price.

Be sure you are using features and benefits that the customer cares about to build value. It's a good idea to ask the customer what the three most important things are in the new Car, or whatever you are selling, so you know what to focus on.

BUILD THE VALUE HIGHER THAN THE PRICE AND YOU HAVE A SALE AT THE ASKING PRICE




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Most sales will be made after the 5th closing attempt, and most salespeople only know one close!


Look — If you keep doing what you're doing now then you can't expect different or better results. The key to fatter paychecks is preparing yourself with intelligent comebacks. Imagine if you knew EXACTLY what to say when you heard stuff like this:
  • I'm not interested.
  • I'm too busy right now. It's not a priority.
  • Just email me some info and I'll keep it on file.
  • The price is too high / We don't have the budget.
  • I need to wait / I need to think about it. Call me in six months.
  • I need to talk to my VP, partner, boss, wife, etc.
  • We're currently using another supplier and we're happy.
  • It won't work for us. We don't need it.
  • We've had a bad experience with this type of thing.
  • You're too small / never heard of you.
  • You're just trying to sell me ...
  • I like the idea, but I need you to tell me I'm making the right decision.



Get yourself a copy of my Baker's Dozen for Relationship Selling!





Are you new to selling, struggling in sales,or just want to sell more? 

These are the essential secrets to selling and the first things a beginner in sales needs to learn. If you always do these things — you will succeed!

After mastering the Baker's Dozen for Relationship Selling, you’ll close more sales with higher gross and build lasting relationships with your customers that will result in a lifetime of repeat and referral business!



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