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Showing posts with the label Shoppers

Who's selling and who's buying - Are you selling or are you being sold??

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Be careful! You may not be the one doing the selling. You may be letting your customer sell you. If they sell you, you won't sell them. This will be a controversial article for the "if I could would you?" crowd.

Show them the Buffet - Sell them the car they didn't know they wanted!

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"Show them the buffet" was something Ed always said and firmly believed. All of the cars were mixed up, so if you wanted to see all of any particular model, you'd have to walk through the whole lot, the back lot where the new arrivals are, and even though the shop to see if any were in there being worked on. After doing that the customer has seen all of the cars on the lot! Not only the ones they are looking for.